As one of the oldest recognized botanicals with benefits for the body, Aloe Vera has long been lauded for its natural soothing, cooling, and moisturizing abilities. When applied to your skin, it can soothe minor burns, comfort and moisturize stressed skin, and even help aid in your skin’s ability to regenerate itself. But the real magic to Aloe Vera is when you consume it. Taking Aloe Vera on a daily basis will aid in digestion as well as enhance the absorption of nutrients – up to three times as shown in recent research studies. With science, innovation and our devoted research and development team, Aloe Vera of America endeavors to bring the best of Aloe directly to you.